Maximize Marketing in the Online Space

By Lauri M. Baker Digital marketing could increase sales for agriculture-based businesses that sell directly to consumers. However, many business owners struggle to understand where to place their online efforts and how to effectively market in the digital sphere. The Center for Rural Enterprise Engagement (CREE) conducts research to understand best practices in digital marketing for agribusinesses. Then, the CREE …

Small U-Pick Farm Expands by Adding New Products for Customers

By Frank Giles Beginning farmers face obstacles when there is no land, equipment and expertise being handed down from one generation to the next. But many multigenerational farms face similar challenges when family transitions take place. The Casey family in Hernando County has dealt with those issues as the younger generation sought to keep the farming tradition alive. Jeff Casey, …