Learn why this new initiative is about a community of people who for generations have grown fruit for a grateful public.
For growers and industry stakeholders, there is no alternative.
New science, technology, practices, and varieties pave the path forward.
The industry continues to succeed overcoming obstacles with resolve and determination.
See why this is the red grapefruit of choice for many growers committed to Florida citrus production.
Optimistic and progressive producers speak out on what lies ahead for the Sunshine State’s signature crop.
Learn more about initiative that shines a light on the positives happening for the Sunshine State’s signature crop.