FDOC Media Relations and Promotion of OJ

The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane reported on that …

FDOC Promoting OJ Sales 

The demand for orange juice (OJ) would decline by 11.3% without the awareness produced by Florida Department of Citrus (FDOC) promotional activities, the Florida Citrus Commission was told in December. Marisa Zansler, FDOC economic and market research director, delivered that message in summarizing a recent report by Lisa House, chair of the University of Florida’s Food and Resource Economics Department. House’s report …