Marketing campaign serves up a ray of sunshine just in the nick of time.
Orange Juice on Consumers’ Radar and Florida Fruit in Demand
Weather, disease, and pandemic put a focus on the need to increase production.
Fruit of the Pandemic: Drink a Glass of OJ Every Day
Shannon Shepp of the Florida Department of Citrus says increased orange juice consumption is and should be the new normal.
Why You Should Drink Your Orange Juice
Recent stats confirm the citrus-fueled beverage supports a healthy lifestyle. In this day and age, that element is essential.
Federal Orange Juice Order Back on the Table
Florida citrus industry evaluates a generic promotion campaign amid market turmoil.