Marketing campaign serves up a ray of sunshine just in the nick of time.
Weather, disease, and pandemic put a focus on the need to increase production.
Shannon Shepp of the Florida Department of Citrus says increased orange juice consumption is and should be the new normal.
Recent stats confirm the citrus-fueled beverage supports a healthy lifestyle. In this day and age, that element is essential.
Florida citrus industry evaluates a generic promotion campaign amid market turmoil.