Sprouts Farmers Market named FFVA Customer of the Year  

Web AdminIndustry News Release, Specialty Crops

The Florida Fruit & Vegetable Association honored Sprouts Farmers Market with its 2023 Customer of the Year Award during FFVA’s 79th annual convention at The Ritz-Carlton in Naples last month.  The annual award recognizes the important role that food service and retail merchandising play in the promotion and sale of fresh Florida produce. It is given to a valued partner …

FFVA honors Sanjay Shukla as 2023 Researcher of the Year

Web AdminAgriculture Research

The Florida Fruit & Vegetable Association presented Sanjay Shukla with its 2023 Researcher of the Year Award during FFVA’s 79th annual convention last month at The Ritz-Carlton in Naples. The Researcher of the Year Award is given to deserving individuals who have dedicated themselves and their work to improving Florida agriculture.  Shukla is a professor in the Agricultural and Biological …

U.S. Specialty Crop Coalition Endorses Legislation Addressing Nutrition and Organics 

Web AdminFarm Bill, Legislative, Specialty Crops

The Specialty Crop Farm Bill Alliance (SCFBA), a national coalition of more than 200 specialty crop organizations representing growers of fruits, vegetables, dried fruit, tree nuts, nursery plants and other products, has endorsed nutrition and organic bills that cover key policy priorities outlined in the group’s 2023 Farm Bill recommendations:  “The U.S. specialty crop industry is crucial to our national …

Blueberry Cultivars in North Florida

Web AdminFruits, Specialty Crops, Vegetables

By Maegan Beatty Blueberries are a popular commodity throughout the state of Florida and the entire southeast region. Scientists and researchers are working to create new cultivars that can sustain hard freezes during those difficult winter months, especially throughout the North Florida area. Dr. Jeff Williamson is a part of the Horticulture Sciences Department at the University of Florida Institute …

Persimmon Production and Challenges

Web AdminFruits, Specialty Crops, Vegetables

By Maegan Beatty Persimmon (Diospyros virginiana) is a round fruit crop that is native to China, Northeast India, and northern Indochina. In the United States, it is typically grown in California, Florida and southeastern Texas. While California is the leading state in persimmon production, Florida is a close second. Farmers and researchers across the state are implementing new practices in …

Tropical Fruit Production: Start with Clean Plants

Web AdminTropical Fruit

By Clint Thompson Tropical fruit production remains an option for South Florida producers. But there are inherent risks that accompany with producing these crops in the southern region of the state. Jonathan Crane, associate center director and tropical fruit specialist at the UF/IFAS Tropical Research and Education Center, highlighted the challenges with producing passion fruit, lychee and avocado during last …

Recent Rains Helping North Georgia Peach Crop

Web AdminPeaches, Weather

By Clint Thompson What were hot and dry weather conditions have turned into sporadic periods of rainfall in North Georgia. That has been positive news for the state’s peach crop, says Drew Echols, owner of Jaemor Farms in Alto, Georgia, and president of the Georgia Fruit and Vegetable Growers Association. “You catch an inch of rain on some peaches that …