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Below you'll find a list of all posts that have been tagged as “Marketing”
By Lauri M. Baker Digital marketing could increase sales for agriculture-based businesses that sell directly to consumers. However, many business owners struggle to understand where to place their online efforts and how to effectively market in the digital sphere. The Center for Rural Enterprise Engagement (CREE) conducts research to understand best practices in digital marketing for agribusinesses. Then, the CREE …
The U.S. Department of Agriculture (USDA) has announced proposed amendments to the Florida citrus marketing order. As recommended by the Florida Citrus Administrative Committee, changes would include reducing the size and quorum requirements of the committee and revising the nomination and selection processes of committee members. The requirement of allocating committee seats based on volume from each district would also …
By Frank Giles The Florida tomato season is in the books. We asked Michael Schadler, executive vice president of the Florida Tomato Exchange, how the season went and what are the Exchange’s priorities heading into next year. Here’s what he had to say. How did the season go for your grower members? Schadler: From a production perspective, we had a …
By Clint Thompson One Florida specialty crop industry leader believes there has been no letup in the spike in input costs. That’s why Aaron Troyer, Florida potato farmer and chairman of the Florida Fruit and Vegetable Association, insists growers ensure that what is being grown matches the demand for it. “Make sure your budget is in order and make sure …
