By Maegan Beatty Throughout the U.S., there are over 28,000 farms growing grapes on over 1.1 million acres. The top grape growing states are California, Washington, New York and Oregon. While Florida is not included on this list, the grape industry is rising in popularity due to the agritourism opportunities. Some of these opportunities include grape vineyards and wineries. In …
UF/IFAS Hosts Grape Field Day at PSREU
By Maegan Beatty On May 18, the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) hosted a Grape Field Day at the Plant Science Research and Education Unit (PSREU) in Citra. There were about 50 farmers, researchers and students present at the event and a variety of speakers covering topics relating to the grape and winery industry. Participants …
Maximize Marketing in the Online Space
By Lauri M. Baker Digital marketing could increase sales for agriculture-based businesses that sell directly to consumers. However, many business owners struggle to understand where to place their online efforts and how to effectively market in the digital sphere. The Center for Rural Enterprise Engagement (CREE) conducts research to understand best practices in digital marketing for agribusinesses. Then, the CREE …
Florida Tomato Specialist: Promotions, Marketing Need to Improve
By Clint Thompson Florida’s tomato industry needs to improve its promotional efforts in educating consumers about the benefits of supporting locally grown produce. That is the stance shared by Michael Schadler, manager of the Florida Tomato Committee and executivevice president of the Florida Tomato Exchange. He stressed during the Florida Tomato Conference in Labelle, Florida earlier this month that Florida …
USDA Proposes Changes to Florida Citrus Marketing Order
The U.S. Department of Agriculture (USDA) has announced proposed amendments to the Florida citrus marketing order. As recommended by the Florida Citrus Administrative Committee, changes would include reducing the size and quorum requirements of the committee and revising the nomination and selection processes of committee members. The requirement of allocating committee seats based on volume from each district would also …
Florida Tomato Season Recap
By Frank Giles The Florida tomato season is in the books. We asked Michael Schadler, executive vice president of the Florida Tomato Exchange, how the season went and what are the Exchange’s priorities heading into next year. Here’s what he had to say. How did the season go for your grower members? Schadler: From a production perspective, we had a …
Specialty Crop Farmer: Make Sure You have Orderly Marketing
By Clint Thompson One Florida specialty crop industry leader believes there has been no letup in the spike in input costs. That’s why Aaron Troyer, Florida potato farmer and chairman of the Florida Fruit and Vegetable Association, insists growers ensure that what is being grown matches the demand for it. “Make sure your budget is in order and make sure …
Specialty Crop Farmer: Make Sure You Have Orderly Marketing
By Clint Thompson One Florida specialty crop industry leader believes there has been no letup in the spike in input costs. That’s why Aaron Troyer, Florida potato farmer and chairman of the Florida Fruit and Vegetable Association, insists growers ensure that what is being grown matches the demand for it. “Make sure your budget is in order and make sure …